Email marketing is still one of the best ways for companies to reach customers.
Key Benefits:
Personalization at Scale: AI can segment your email list and tailor content to individual recipients, increasing the likelihood of conversions.
A/B Testing: AI tools automatically run A/B tests on subject lines, content, and CTAs to optimize campaign performance.
Behavioral Trigger Emails: AI can trigger emails based on user actions, like cart abandonment or product interest, leading to higher engagement.
Keywords: email marketing automation, personalized email campaigns, AI email segmentation, A/B testing.